Meet the Onebip team at Gamescom in Cologne from 05 – 07 August

Onebip participates once again at this year’s largest European event for interactive gaming, Gamescom in Cologne from 05 – 09 August. We will have a dedicated booth to meet and catch up with existing and new partners in the fast growing gaming sector.

Gamescom is the largest gaming trade fair in Europe, with more than 335,000 visitors and 700 exhibitors from more than 80 countries. Just like previous years our team will be in this epicenter for games and gamers, presenting innovative solutions that help businesses monetize effectively with mobile payments.

Talking about innovative solutions, make sure you seize the occasion to find out more about our brand new 1DK, a Onebip one-stop shop solution for all Android developers, solving the app monetization dilemma forever by blending in-app payment and in-app advertising in one easy SDK integration and in one dashboard.

If you’re attending Gamescom and want to find out how we can help you monetize your game on any device, mobile, tablet or PC, and any mobile browser, then let’s meet up at our booth in Hall 2.1 B051.


If you want to arrange a meeting in advance with one of our team members drop us a line at partner.relations[@] or simply come and see us at our booth.


This is Onebip’s team that will be present at the event:

Luigi Mastromonaco, [COO Onebip]

Paola Trecarichi, [Business Operations Manager]

Gokmen Atak, [Product Innovation & Offer Manager]

Carmen Brauns, [Business Operations Sr Specialist]

Andrea Castro, [Business Operations Sr Specialist


What you need to know about the event:

When: 05 – 07 August 2015

Where:  Koelnmesse, Messeplatz 1, 50679 Köln, Deutschland

Onebip’s booth location Hall 2.1 B051


About Gamescom:

Gamescom is Europe’s biggest trade fair for video games held annually at the Koelnmesse in Cologne, North Rhine-Westphalia, Germany. It is also one of the world’s largest gaming events, measured by exhibition space and number of visitors, with 335,000 visitors, more than 6,000 journalists and 700 exhibitors from 88 countries attending the show in its sixth year.

For more information visit

Onebip announces 1DK: the integrated payment & advertising in-app solution for all Android developers‎

Press Release

Onebip announces 1DK: the integrated payment & advertising
in-app solution for all Android developers‎

In-App billing or advertising? We are taking away the monetization dilemma from app developers

Milan and Tel Aviv 9th May 2015 – Onebip, the global mobile payment company of Neomobile group, announces a revolutionary integrated payment & advertising solution for monetization, designed for Android App developers‎: 1DK, one kit to monetize them all.

Monetization in the main app stores is the biggest challenges for Android App developers today.
And complexity is the additional hurdle, too many SDKs, too many analytics tool, each one covering a frame of the puzzle

Leveraging on 10 years of expertise in monetization, Onebip offers today an innovative one stop shop solution that blends payment and advertising in one simple tool: 1DK. 1DK is One Solution, One Integration, One Intelligence, One Dashboard

1DK is an innovative kit that unifies and optimises monetization via in-app advertising and in-app payment, in a combined and synchronized way and in a single integration for Android App developers.

The in-app payment is focused today on the best direct carrier billing user experience, via the Onebip single-click payment flow. Carrier billing is the only truly global mobile payment method, reaching up to 7 billion mobile users, compared to just 1,5 billion credit card owners.

The in-app advertising is the fastest growing stream in the digital advertising space, expected to reach $17 billion by 2018 (source). 1DK allows in-app advertising monetization through the integration with leading adnetworks and ad exchanges, in programmatic RTB fashion.

The main features of 1DK are the unique dashboard that allows tracking of all downloads, advertising, payment and monetization data, and the intelligence system, with seamless in-app payment and real-time algorithm that allow the fine tuning and improvement of advertising campaigns leading to a better ROI.

But the 1DK is designed as an open and dynamic tool to evolve in the hands of the Android developer community. That is why Onebip is launching a Alpha program where a first set of selected app developers would be invited to join, with special rewards in terms of commissions and marketing budget.

The 1DK has been announced yesterday by Onebip CEO, Gianluca D’Agostino, during Israeli Mobile Summit in Tel Aviv.
Commenting on this new product Gianluca said: “Working in the mobile commerce space for so many years, we have analysed the issue many app developers face to monetize their apps.
With 1DK we aim to revolutionize the way app developers can monetize and by simplifying the technical integration, we provide a one stop shop solution, be it in-app payment or advertising” “Basically, we are bringing the high conversion rate of carrier billing to ANY mobile app developer”
“And now we wish to involve a big community of great developer in this revolution: help us improving 1DK
and we will source together new streams of revenue out of the dominant app stores”  was the conclusion message addressed to the audience.



Onebip, the global mobile payment company of Neomobile group, has a global coverage supporting 250+networks in more than 70 countries.

Founded in 2005 as the first mobile payment service of the world, Onebip enables merchants to seamlessly monetize digital goods and services to their users on a global scale. It also provides users with a simple, secure and fast way of paying for their purchases via mobile without the need of a credit card or bank account.

Onebip. boosts today its web and mobile solution suite with a new tool designed for the App ecosystem, leveraging on 10 years of industry experience and €1bln+ commerce transactions generated so far.

For more information visit



Onebip participates at The Israel Mobile Summit

Onebip participates at the The Israel Mobile Summit, the biggest annual mobile event in Israel that takes place in Tel Aviv on 9th of June 2015. This event is a part of the Israel Mobile Week, filled with events, such as Mobile Monday and DroidCon, confirming Tel Aviv as one of the new global mobile capitals.

Celebrating its 5th year, the summit is dedicated to the global and local mobile ecosystem, featuring hottest topics and future challenges. It features keynotes and panels with top speakers, a startup arena and contest of the hottest Israeli mobile startups.

The Israel Mobile Summit is full day event, attended by over 1,200 of the best and brightest mobile minds.

Onebip CEO, Gianluca D’Agostino, will be a keynote speaker during the panel Getting your In-App Purchases done right that will face some of the biggest challenges of mobile monetization today, for example how to generate a major revenue stream for app and game developers: from choosing the right timing/placement for the goods via pricing and virtual currency strategies to the various mobile payments alternatives. The key question Gianluca will answer is “Solving the app monetization‎ dilemma – In-app purchases vs advertising: how to decide?

For more information on the event please visit


Neomobile announces an important change in its Top Management organization

The new governance will see the two founders, Claudio Rossi and Gianluca D’Agostino, become Co-CEOs within Neomobile Group.

Rome, 20th of May 2015 – Eight years since its incorporation, Neomobile announced today an important change in its organization, becoming a Co-CEO structure, with Claudio Rossi joining Gianluca D’Agostino at the top of the Group.

D’Agostino and Rossi, both founders of Neomobile, have been working together side by side in the role of CEO and COO respectively since 2007, and have jointly built the leading mobile commerce company.

Today Neomobile announced this organization change, which aims to fuel the Group’s strategic outlook, strengthening its core business and boosting the B2B mobile payment business unit: Onebip.

D’Agostino will now be focusing primarily on Onebip, the global mobile payment service, launching innovative products to boost monetization for digital merchants and app developers.

Rossi will be dedicated to Neomobile’s core business, aiming to expand Neomobile’s markets into new business regions, and launch new projects to spread the advertising monetization business.

Commenting on this evolutionary step, D’Agostino highlighted: “We see an increased number of opportunities around us and we know that we have the assets, the credibility and the know-how to take advantage of them and to grow even further. To empower our strategy we are giving more independence and investing more into Onebip, aiming to make it a world class leader in mobile monetization. Stay tuned for future Onebip announcements.”

Rossi said: “After several years as COO of Neomobile, I proudly assume this new role aiming to focus on our core business, develop new projects and scout new markets. I will keep working hard to improve Neomobile as a learning organization able to compete and win in our challenging markets.

The global carrier billing revenue will reach more than $24,7 bn by 2019, OVUM research finds

A new report from OVUM powered by Neomobile (soon to be published), entitled ‘Global carrier billing market trends and forecasts’, estimates the increase of carrier billing connections and the global revenues, including the rapid growth of the mobile digital goods share. Discover more details in Neomobile’s latest Press release

Neomobile’s Press release provides an insightful look into the report that focuses on carrier billing market and technology, its evolution, geographic highlights and forecasts of the future trends.

Carrier billing – definition, market dynamics & forecast

Ovum defines carrier billing as a technology that enables mobile users to make payments to third parties through their monthly phone bill or prepaid credit, and covers direct operator billing, PSMS, and WAP/Web billing, with the latter two primarily belonging to the feature-phone era.

The spotlight today is on a direct operator billing – a direct link between third parties and an operator’s billing system. This payment system provides a seamless user experience, it is flexible, reliable, and instant, with a real-time reporting on transactions and user experience. The report also focuses on the role of important role of aggregators, especially those “born-mobile” as Neomobile.

With the overview of the market in its entirety, the report forecasts that global carrier billing revenue will reach more than $24,7 bn by 2019 – a significant increase compared with previous reports published on carrier billing.

The important findings refer to Neomobile’s addressable market, including online games, social media companies, independent stores, and mobile content that represent 82% of the global carrier billing market in 2014.

Neomobile strongly believes carrier billing to be the next big thing in the payments market and a key monetization model in the App and Mobile Web App ecosystem. For more information on Neomobile’s future investment in technological development, new partnerships and innovative new products and services please consult our latest Press release.