This brand new Toyota Yaris is the first car sold directly from a dealership through the Onebip payment service. Despite the Italian regulations normally blocking transactions involving physical objects (while allowing digital content), Onebip has recently duly licensed itself as a Luxembourg credit institution in order to legally process this kind of sales.
The buyer, Guglielmo Dimostrandi, is an Italian dairy food tycoon who was looking to buy a car on impulse while surfing on the web last week, and has opted for a Toyota as a fan of the Lean principles that run his companies. When interviewed, Mr. Dimostrandi told us that he has accumulated a lot of credit on his Vodafone SIM card over the last few years: the souce of funds was a a pay-as-you-go plan including bonuses for receiving calls from his former fiancée. His troubled relationship, which cost him many sleepless nights, resulted in a large amount of credit that has now found a good use.
Onebip’s Sensei Jacopo Romei is satisfied with the deal, happening just three months after his arrival in the product team. “Lean principles has brought Toyota on the top as the world’s first automaker” he declared, “and now to sell a car on an online micropayment service for the first time.” The Toyota Yaris was indeed built Just-In-Time after the buyer’s purchase click. Onebip is proud to be reducing the cycle time from the customer idea to buy to the delivery of the goods by attacking the longest phase for car makers: the customer’s reflection time before buying.
When reached by our corporate communication team, Head of Onebip Massimiliano Silenzi commented “We want to think big. As always, we are perfectionists. I shouldn’t really tell you this, but we are talking to a large ocean liner shipyard right now to expand this business area.”
Meanwhile, the new Vodafone APIs that have allowed the billing of arbitrary large amounts of money has sparked some controversy in Italy as another carrier billing company, Arrivederci.com, has been suspected of committing fraud. Observers have noticed the olympic-size swimming pool built in Arrivederci’s offices in Rome, but the thing that gave away something fishy was going on was the pearl strings used to divide the swimming lanes.